Web Analytics Consulting

Analysing the online traffic in order to optimise the performance of a website or campaign is a quite young profession.

The terms and the counting method are the only commonness between web analytics and the conventional method of counting page impressions and visits. Because analyses and optimisation start where simple counting ends.

Since 2002 we have been supporting companies regarding website optimisation and web analytics.

Just give a call for a non-binding dialogue on how we can assist your company.
We are looking forward to your call: +49(30) - 960 860 46

The best choice of web analytics systems

In the forefront of important presentations and discussions companies are perfectly provided with a detailed overview of all available solutions from the 'Guide to Web Analytics Solutions' first released in 2005.

Furthermore we personally attend companies in creating shortlists, provider presentations, proof-of-concepts requirements and the final system setup.

Ideal Observer works completely neutral, independent and without any partnerships to providers of web analytics solutions.

Setup of KPI, user segments, conversion paths and reports

The first move is done by purchasing a new web analytics system, but this everything but the easiest move.

The setup of the really important KPI (not those ones of the standard settings), the analysis of the target group and the respective implementation in the reports, the mapping of conversion rates and finally the regular facing of consequences on the basis of the measurement results are essential for an effective web analytics system.

The success of a website is measured with the ROI, but the investment of a web analytics system should pay off as well.

We support you with all steps to be taken to get a productive and routinely working analytics system.

Monitoring and optimisation projects

By using professional web analytics systems many companies reach the limits of their capacities.

The employees of the departments can’t be bothered to receive an extensive training on the system and to work appropriate with the results afterwards.

But systems without a proper use on the other hand will quickly emerge to an unprofitable investment.

We offer a regular monitoring of your website or campaign on a weekly or monthly basis, we will discuss the opportunities of optimisation with you and we will attend the realisation of these.

Feel free to contact us.

+49 (0) 30 - 960 860 46 | post@idealobserver.com |